Letters & Light
Illuminate your brand
What We Do
Digital Marketing | Business Strategy Creative Content | SEO Content Copywriting | Social Media | Storytelling
We specialize in personalized digital marketing, content creation, business strategy, and growth services for SMBs, solopreneurs, nonprofits, healthpreneurs, and startups.
Whether your brand is ready to scale, or you're an exciting startup, you're here because you want to grow your business.
We'll help you define your unique value proposition and develop strategic and creative marketing strategies that will captivate your audience and illuminate your brand.
Do you have the answers to these important questions?
​Who are you talking to?
What do they need, want, or desire?
How does your product or service make their life better?
How will you get in front of your ideal client?
Why should they choose you?
How will you get them to engage, subscribe, and buy?
How can they become your biggest fan and advocate?
How will you become a thought leader in your industry?
Our Approach
Integrity is key to our business. The first step is a free consultation to determine if we’re a good fit for what you need.
We'll provide a free consult to learn more about your business, your style, where you are now, where you want
to be, and how we can help you grow.
Our personalized approach to digital marketing and messaging
keeps your brand voice
front and center.
Your vision is important to developing a powerful brand that represents you, your product, or your service. We listen, provide a project plan, and efficiently turn around the work you need. Go ahead, think about leaps and bounds!
Our philosophy.
​If you can say it powerfully in less words, do so. ​​
​
If there’s a story to be told, tell it.
​
If you can get 10 people to love your product, you can get 2000+ people to love it.
​
The more you know about your audience, the better you can speak to their needs.
​
The more you listen to your audience, the better your solutions become.
​
There's always room to improve and grow – be excited about the process!
​
If you promise something, make sure you can deliver.​​​​​​​​
The Talent Team
ALANA VASS
Founder and Marketing Strategist
Alana has over 15 years of experience as a creative marketing professional specialized in digital marketing, brand development, content writing, copywriting, copyediting, ghost writing, and communications.
She draws upon human insight, humor, and an appreciation for storytelling to create content that describes, evokes, provokes, compels, boosts impact, and maximizes return.
​
She especially enjoys helping thought leaders get their expertise out of their heads and into the digital or print landscape and helping turn dreams into reality. LinkedIn
CAITLIN BURKE
Social Media and Brand Consultant
Caitlin has over 8 years of professional social media marketing and branding experience. With a mastery of every platform, she has her finger on the pulse of algorithm changes that effect KPIs, and up to the minute trends that effect engagement.
As a creative social media brand manager, Caitlin excels at copywriting and graphics that rise above the noise, compel engagement, and leave the competition behind.
Her specialty is short form videos, stories, and reels that incorporate powerful imagery, great tunes, and a sharp sense of what resonates in today’s culture.